2a talent

model agency website — b2b sales infrastructure for an elite european talent roster

client
2A Talent
services
design, development
timeframe
6 weeks
2A Talent homepage shown on a laptop

challenge

2A Talent is an elite European agency representing professional dancers and athletes. Their existing site looked generic and couldn't support the operational needs of a growing B2B business.

Casting directors had no way to browse 50+ performers efficiently or submit inquiries at scale — every booking started with a slow email thread.

approach

I treated this as a B2B sales infrastructure project, not a portfolio refresh. A relational CMS in Webflow became the single source of truth — all talent data migrated by hand, without loss.

On top of it: a custom JS wishlist tool for bulk inquiries, instant client-side filtering, full EN/DE localization and JSON-LD schema for search and AI visibility.

50+
performers in a relational CMS — managed without code
2
languages — full EN / DE localization
0
paid ads before the first inbound booking requests

Technically ready for search from day one — clean structure, schema markup, no indexing issues.

tech stack
WebflowWebflow CMSWebflow LocalizationGSAPCustom JSGA4